First Look: Oscar Magnuson Arrives in the U.S.!

We’re super excited to be the first opticians in the U.S. to introduce this amazing brand, and we hope you will enjoy discovering it just as much as we did!

Here comes Oscar Magnuson from Sweden.

Oscar for Oscar

This brand has its roots back in 1992 when Oscar and Patrik first became friends.

After developing their design expertise, they launched Oscar Magnuson Spectacles in 2006 in Stockholm. 

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With influences from contemporary art, design, fashion, and music, the OM collection is known for its bold yet balanced design, featuring a sleek palette of monochrome shades. 

OM frames are crafted with an all-natural product from bioacetate,by highly skilled artisans in Italy and Germany .

Bioacetate, derived from wood and cotton fibers, gives an exclusive touch and a feeling of warmth and silkiness, which can only come from natural substances.

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Mira Loves Kuboraum

Come explore the captivating world of Kuboraum Eyewear’s latest collection, where avant-garde design meets impeccable craftsmanship.

Founded in 2012 by the visionary duo Livio Graziottin and Sergio Eusebi, the brand has become synonymous with pushing the boundaries of eyewear fashion.

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Livio Graziottin, with a background in visual arts, infuses his passion for unconventional aesthetics into Kuboraum’s frames. Meanwhile, Sergio Eusebi, leveraging his architectural expertise, adds a structural elegance that defines the brand’s identity. Together, they create eyewear that transcends the ordinary, offering a unique blend of creativity and functionality.

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Our large selection of frames from Kuboraum’s last collection, showcase bold geometric shapes and innovative materials, reflecting the brand’s commitment to redefining style and self-expression. Each piece is a wearable work of art, capturing the dynamic energy of Berlin’s art scene, where the designers draw their inspiration.

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Dive into this biopic of Livio and Sergio to understand the rich history that shapes Kuboraum’s vision. Their collaboration brings forth eyewear that not only serves its practical purpose but also stands as a testament to the fusion of art and design. Experience the allure of Kuboraum Eyewear, where every frame tells a story of creativity, passion, and the vibrant spirit of Berlin.

Come experience this beautiful, innovative, one of a kind collection from Kuboraum with us at Atelier Mira. We look forward to sharing the love!

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DISTRICT VISION

District Vision Eyewear at Atelier Mira!

District Vision was founded in 2016 by Max Vallot and Tom Daly with the intention of developing tools for mindful athletes that are both function-first and performance enhancing.  They wanted to create something that reflected their shared passions: running and meditation. 

The brand began testing their sports eyewear collection in 2014 on a group of NYC downtown runners. From there, they used feedback and Japanese engineering to create the Keiichi running sunglasses system.  The label then began producing accessories and apparel representing those same passions, though their eyewear is still the brand’s core.

Since then, District Vision has taken off, and been considered the “perfect outdoor wellness” brand, combining utility, quality and style.  They currently have 7 lines of sunglasses, all still manufactured in Japan with varying styles, and colorways, as well as tactical yet eye-catching lenses.  Of these seven lines, four will soon be available at Atelier Mira, which we are so excited to have and to share with you.

THEO POP-ART RELEASE

For the newest limited-edition series, Antwerp fashion designer Tim Van Steenbergen immersed himself into the wonderful world of Pop Art; rebellious, witty, fun, and colorful art form. POW!

And BANG! that is right up Theo’s alley! In conversation with the great pop artists of the past, Tim dreamt up four vibrant designs that look like comic-inspired paintings to wear. This limited edition of four striking sunglasses, made of intricate acetate and stainless steel, comes in an exclusive paint bucket case. WOW!

The names of the 4 Pop Art models refer to Andy Warhol’s famous star portraits: Elvis, Liz, Jackie and Debbie. For the bold contours, colors and dots, fashion godchild Tim Van Steenbergen and Theo Eyewear home designer Serge Bracké found inspiration in Roy Liechtenstein creations.

In addition to these limited-edition, the Theo Pop Art family offers extraordinary optical versions and we are honored to officially reveal this exclusive collection, along with the other creations for the coming season, for a weekend event at Atelier Mira, April 1st and 2nd from 12pm to 7pm. BAM!

We can’t wait to see your faces pop into these eye-catching glasses! SMACK!

For true collectors and eyewear rebels only!

PAF!

JMM X ATELIER MIRA

The level of quality and craft, the attention to detail to each design, from the fabrication of the custom laminated temples to the casting of the hinges, are uncompromised attributes of Jacques Marie Mage unique line, handcrafted in Japan in very small batches.

With a common attraction to impeccable, alluring and collectible creation, Atelier Mira has naturally welcomed the brand since its opening in 2016, participating to the growing brand awareness and witnessing the thriving collecting scene around the brand uniqueness.

For its second custom collaboration with Jacques Marie Mage (the first one was released in 2019 with only 10 pieces of a magnificent customization of the classic Zephirin model), Atelier Mira is now proud to bring back the distinguished model Devaux, reimagined in the twilight hues of the classic navy colorway, Royal, embellished with exposed silver hardware.

Made with premium cellulose acetate derived from wood pulp and cotton linters, it took 18 months to bring this collaboration to fruition, and every detail is tweaked to perfection: from the sterling silver arrowhead hardware to the iconic temples wirecores cast in sterling silver, featuring fine engravings inspired by traditional designs of the American West.

Staying true to the uniqueness of the brand, only 50 pieces have been made for our store: 25 sunglasses and 25 optical eyewear.

To add on to Atelier Mira’s personal attraction to the field of visual experimentation, we asked a german artist with strong roots in DIY culture, Ramon Keining, to create a unique visual for the special cleaning cloth delivered with the JMM custom packaging.

We invite you to view this one-of-a- kind piece of eyewear that will be released in our store on December 8th.

You also have the opportunity to order the JMM X AM Devaux sunglasses on our online shop today.

Don’t wait to get yourself this distinctive medium size collectible, suitable for both men and women.

TRAVELING WITH KUBORAUM

For the brand 10th anniversary, Atelier Mira is partnering with Kuboraum and will dedicate part of its space to the brand and its fabulous artistry that we have put a lot of love and care to select for you.

A one-of-a-kind capsule collection will be unveiled October 29th, during our Shop-in-Shop Opening Party that we are very excited to invite you to.

We will celebrate this happening with the presence of one of the founding duo behind the brand, Sergio Eusebi as well as the US Brand Ambassador Vassili Di Napoli. And for the occasion, a musical performance will be offered by the multi-disciplinary artist: Bella Báguena.

Halloween Costumes and flamboyant eyewear are more than welcome!

Want to discover more about this Shop-in-Shop experience, reserve a spot for the Party? contact us by email at 193@ateliermira.com

Buon viaggio!

MASAHIROMARUYAMA ODDITY

“The perfection is in the imperfection, unfinished art” could very well apply to Masahiro Maruyama’s esthetic.

Exploring the eyewear brand’s creations set back to the Japanese wabi-sabi concept, where beauty is not in the object, but rather in the experience of it, – the mood, the atmosphere, the feeling it evokes. The line embraces the unconventional and broken as beauty, reminders of the world’s fragility and transience.

Before founding his own brand, Maruyama designed for large mainstream eyewear companies. But with his own venture, started in 2011, he wanted to challenge the industry standards. He sketches each design on paper instead of using C.A.D. software and up-holds asymmetrical silhouettes with idiosyncratic details. And like other high-end Japanese eyewear, Masahiro Maruyama glasses are handcrafted in the Kawada ward of Sabae city, out of exquisite materials such as titanium and cotton-based acetate.

The results are refreshingly expressive oddities: eyewear with cut corners, asymmetric detailing, sculpted volumes, and craft-centered design. Limited in availability and masterly crafted, Masahiro Maruyama offers a wonderful novelty in the independent eyewear land.

Blending traditional craftsmanship with subtle beauty of small imperfections and the practicality of modern design, every single model is not only a functional accessory but also a beautiful and portable work of art.

Today we are extremely proud and honored to be the first optical boutique in the US to host Masahiro’s entire collection and to share with you the pleasurable contemplation of its unconventional beauty.

An Opening Night Celebration will precede this two-week showcase with the presence of the designer Masahiro, and a Live Modular by Maria Takeushi / Sounds of MA. *

RSVP event.

*MA explores collaboration by way of offering a neutral, minimal, wabi-sabi atmospheric ambient soundscape. Inspired by Masahiro Maruyama's asymmetric, imperfect beauty sculpture-like designs, MA instinctually selected sounds toward a similar vision.
MA is the collaborative sound works of ÉMU + insomniac hotel.

Maria Takeuchi aka ÉMU is a multi-instrumental music producer, audio+visual artist, based in Brooklyn.

Introducing Folc & Port Tanger

Atelier Mira is excited to share two new and amazing brands with you, Folc and Port Tanger, adding on to our, and soon your, collection of innovative, and unique eyewear.

FOLC

We welcome Folc into our space for qualities we all cherish: creative, small production and sustainable.

Folc is designed in a small workshop in Barcelona’s PobleNou, a neighborhood full of great imaginative and innovative energy.

Marta Llinarès has been designing for global eyewear and accessories labels for over ten years before she launched her own collection in 2016. 

She dedicates her talent to individuals attracted to high quality products with a story behind them,  and those who support independent brands.

The brand name “Folc” refers to Folk or Persons, to encompass all those people who love design and quality above a brand’s name.

The brand has a distinct style and personality inspired by the most glamorous era of Hollywood with bright pops of color. The delicate stacking of layers or etching to decrease volume in certain parts, creates frames that have subtle internal lines and a real structural feel that is both visually appealing and comfortable to wear.

Folc calls it “sculpting” because the final result is a piece with volume, playing with shapes and light to create a very special effect and warm perception. An acetate sculpture.

Much of the workmanship is done by hand followed by a manufacturing process done in northern Italy, one of the few places in the world with a tradition of handmade frames, where they respect health and safety standards established by the European Union.

The acetate used is made of cotton and wood dust sourced from Italy, thus reducing the environmental impact. This material has amazing qualities for creating incredible colors and high quality finishing on the glasses.

The sun lenses made by Zeiss offer the best clarity and UV protection against sunlight and glare.

Finally, to add to the uniqueness of the brand and to avoid overstocking and waste of material, each collection is produced in very limited batches.

We invite you to come and explore the selection of sublime pieces we made available for you. And If you don’t find what you are looking for, we can source it directly for you.

In the meantime, stay well and don’t forget to accessor-eyes your style.

PORT TANGER

Thanks to your trust, your curiosity and your taste for unique eyewear, Mira is now officially engaged with this newborn luxury eyewear, Port Tanger, and after flirting with Generation I, Generation II will launch our most exclusive selection of eyewear.

Founded by Bilal Fellah and his creative partner, Daniël Sumarna in 2019, the handcrafted eyewear line, which seeks inspiration from the Moroccan city of Tangier, has been spotted on everyone from ASAP Rocky to model Imaan Hammam…and now you.

The brand embodies and celebrates the dna and vibrant lifestyle of the Moroccan city that serves as a gateway to Africa and a portal to Europe, embodying a duality that runs throughout the brand.

Historically, Tangier has been a city of extremes. It’s a city that stands out by celebrating its international culture, a tireless resilience, and Mediterranean vibrance. These values are reflected in the brand, as Port Tanger’s frames stand out through evocative designs, premium quality, and luxurious flair.

Ethically handcrafted using sustainable cellulose extracted from cotton, the brand offers a variety of understated, elegant silhouettes; each design poetically reflecting the brand’s North African heritage.

All the brand’s diverse silhouettes are commonly adorned with a signature six-point design: a symbolic gesture toward the past, through the pillars of nostalgia, tradition, and craftsmanship, and to the present, with the principles of hope, design, and culture. With one eye on the past and the other on the present, Port Tanger seems destined for a sunny future…with you in it.

Come discover Generation II models including Kuky, made in collaboration with stylist Vanessa Reid. Kuky is a classic unisex aviator-style frame made contemporary by a sharp silhouette and a playful color palette inspired by the warmth and vibrant Andalucia.

TRAVELING WITH BRAZILIAN CHIC LAPIMA

Lapima 2022 collection will be on view in our store for two weeks, from June 17th to July 3rd.

An Opening Night Celebration will be offered to our customers June the 16th from 6pm to 9pm and a personal presentation of the collection with the International Ambassador of the Brand on June the 17th. Both events with reservation only.

 In showcasing this new brand, Atelier mira’s hope wasn’t only to make you escape to paradise this summer, but also, to share our affection for one of the most naturally beautiful and culturally rich countries on earth.

With or without travel plans, you may now embrace sublime sceneries revealed by the exclusive Lapima’s sunglasses and eyewear brand, directly from our Williamsburg store.

Launched in 2016 in São Paulo, dreamed and designed by Gustavo and Gisela Assis, Lapima’s collections are made with the best acetate from Italy, lenses from France, and flex hinges from Germany and finally crafted with the same attention to quality by artisans in Campinas, Brazil.

Gustavo and Gisela’s vision was to create evergreen products that could add style to the person who wears it, as well as sculptures playing with luminosity, beauty, and lightness. Their fashionable line inspired by the exuberance and fluidity of brazilian natural elements brings a sense of freedom and peace by using elemental surfaces and vivid colors.

 The brand’s name, Lapima means “la em cima” in Portuguese, which translates to “up there” in English. So let yourself reach luminous clouds, green forests an crystalline water with our selection of the best shapes and colors from the uplifting and bold Brazilian brand.

heART&EyesOpener X THEO / WUJIC JO

How do you put over 30 years of whimsical eyewear creations into a short blog post? 

Theo is THE-belgium-line that is defined by color, humor and creativity.   For those that seek something out of the ordinary and stand out of the pack when it comes to eyewear, Theo has it. Bold patterns, unexpected tailored shapes, and vibrant colors, theo is INSTANTLY recognizable.

Winners of a myriad of design and technical awards, when it comes to setting the standard of creative eyewear, theo stands alone and above the rest.  

Among multiple collaboration with architects, home and fashion designers over the past two decades, theo helps each year 1 or 2 students develop accessories for their graduating project. Impressed by the talent of Wujic Jo, which love for Mr. Bean was noticeable, theo put his student project frames into production for real and made it available to the optical market.  

His high fashion glasses managed to perfectly balance between a classic look and absurd British humour. The result is a highly stylised set of frames, with an excellent fit and a classy look - like a tailored suit - but then, with a serious twist. The frames themselves are made of acetate, with a keyhole shaped bridge and rivets. But there had to be a touch of Mr. Bean, too. He is inseparably associated with his Mini Cooper. So Wujic added a chrome clip dripping with humour! The tiny windshield wipers can not only wipe the dirt from the lenses, but even magic away the entire sun filter.

And…in a highly limited edition, mind you. 

Just 75 sets of 3 glasses were produced worldwide. Each pair of glasses comes in a snazzy box containing a glasses case and a separate bag for the clip. The box has the same typical beige interior as the Mini Cooper that so captured Wujic’s imagination. Seat belts included. Safety first! 

Today, these pieces are rarities and became highly collectible among eyeglasses and design lovers. Make sure you parked yours properly.

heART&Eyes Opener X JMM / WHITE LIGHT

Born from a collaboration between Jacques Marie Mage, UMe and with The Velvet Underground, White Light, is a limited edition eyewear designed in Los Angeles then handcrafted in Japan using premium 10"-thick acetate, and produced in a limited, hand-numbered edition of 500.

These glasses are the first in a series of spectacles that seek to capture the counter-cultural cool of one of the most influential bands ever. Inspired by founding member John Cale’s personal glasses, these art-rock spectacles are designed for a walk on the wild side.

Came in four distinctive colors, a collector packaging and an official re-issue of The White Light Heat Vinyl 12” LP pressed.

Our #heARTandEyesOpener auction basket contains the classic black and tortoise cured cellulose acetate frame with Sterling silver signature arrowhead front pin.

https://www.32auctions.com/ateliermira

https://www.ateliermira.com/jacquesmariemage/white-light

https://www.ateliermira.com/brooklyn-optical-blog/behind-every-frame-a-story-a-person

https://flaunt.com/content/jacques-marie-mage-x-the-velvet-underground

heART&Eyes Opener Auction

At #ateliermira we believe that #AllBlackLivesMatter and we are putting these words to action by raising funds for organizations dedicated to change our sectarian system through art and self-expression .

This auction consists of three incredible and unique baskets that all contain a highly collectible pair of eyewear from three of our curated brands, a leather goods item, a copy of Cult Eyewear hardcover, The Racial Contract; an essay by Charles W.Mills, our atelier mira premier cleaning kit and signature scent oil diffuser and more exclusive goodies. Each basket is unique from the others but each one contains great finds for collectors and fans of design alike.

Bring atelier mira home with you during the global pandemic and let us use our resources to stand in ally ship with black people. With this auction, we hope to raise awareness and address racism and inequality in our community, while embracing differences and creative energies.

100% of the proceeds will go to the Marsha P Johnson / Foundation https://marshap.org/  and to Black Art Futures /  https://www.blackartfutures.org/ 

We are committed to utilize the momentum of the #blm movement started in 2013 as an opportunity to support and empower more black voices into our community. We encourage you to do the same while supporting our action and keeping your heart and your eyes open to enlightening outlook.

You can explore the contents of our auctioned baskets on this page https://www.32auctions.com/ateliermira and get ready to participate to this one kind of a kind event l Launch Friday August 28th.